Ask a BMW owner what their brand represents and they’ll probably go on about sporty dynamic vehicles with a handsome design and exclusive quality. Go to an Audi driver and you get this idea of high-class fashion combined with passionate engineering. Mercedes, on the other hand, has an air of sophistication and class. But what about Volvo?
People tend to associate Volvo with safety and that’s a fair assessment; one of the brand’s engineers patented the first three-point safety belt in 1959 and since then the company has continued to innovate in automotive safety. Compare that mentality to the prestige, confidence and sexiness of the German brands and it’s clear that Volvo lacks a certain
je ne sais quoi.
